TiVo's new Audience Research and Measurement divison will show ad-viewing patterns (but not, initially, issue ratings for individual ads) based on a sample 20,000 out of its 4.4 million units.
The article forecasts 15% of U.S. homes to have a digital video recorder (DVR) by end of 2006.
David Lieberman and Laura Petrecca, New TiVo service to measure its ad-zapping fallout, USA Today, July 26, 2006.
Posted by bernh003 at July 27, 2006 12:31 AM | TrackBack