How to Increase Tuition Revenue by Forty Million Dollars

I've got a new post up on Community Voices.
After posting, I began to wonder how much revenue we could actually raise in these troubled financial times just by charging the AVERAGE BigTen out of state tuition?
If Iowa, Michigan State, Ohio State, Indiana and Purdue can charge significantly more for out of state tuition, why can't we? Especially since we are on the verge of becoming one of the top three public research universities in the world - by 2014, I believe.
So check my math here. The result seems surprising, but it looks real.
Fall 2010 Undergrad out of state enrollment (not reciprocity states) is 4,166.
Source: http://bit.ly/9ZzXLO
If we charged the BigTen average for out of state ($26,015) instead of the current $15,293 we would increase our revenue by 44.7 million dollars...