The label on Kemp's brand 2% milk now consists of a cow in an "Uncle Sam" top hat with fireworks in the background. Ok, it's stupid, but not devastating. To get to that level, you need to read the caption: "the official milk of the fourth of july".
WTF?!??!?!?!!
This is a phrase that makes ZERO SENSE. I had always been under the impression that the phrase "Z: the official X of Y" had a specific meaning: Company Z had paid organization Y to use their brand of X exclusively. This could be something that makes sense, such as "Gatorade: the official sports drink of the Dallas Mavericks". I mean the Mavericks do need to drink something when they come off the court, so Gatorade pays them to only use gatorade. Then Gatorade is the official drink etc.
This can also be a more ridiculous pairing, like "FTD: the official florist of the NFL". It is hard to imagine that the NFL, as an organization, sends a lot of flowers. Still, I can imagine the NFL having the power to institute a company-wide policy of not using any other florist for their official flower sending.
What the hell does it mean to be the official milk of a day? Did the CEO of the 4th of July sign a contract restricting all milk consumption on his day to Kemp's? Or was Kemps the only milk served at any "official" 4th of July celebration? Either way, I am glad I was in compliance, I'll tell you that much.
Posted by bisho023 at July 11, 2005 10:02 AM