The United States Postal Service has launched an advertising campaign to promote their new "Every Door Direct Mail," service, which is a shipping service for small business with low postage rates, according to CNN and USA Today.
The Every Door Direct Mail service is an online tool that would offer small to medium sized businesses rates as low as 14.5 cents per piece to mail advertising mail to people in a specific area, according to CNN.
"The Web tool is free and easy to use, enabling restaurants, doctors' offices and other small businesses to map their coverage areas online, so they can really zero in on the streets and neighborhoods they want to reach, said Paul Vogel, the agency's president and chief marketing and sales officer, according to USA Today.
The online service raised $153 million for the Postal Service in 2011, according to CNN.
The postal Service, which continues to lose billions of dollars each year due to the increasing popularity of internet bill-pay and email, has announced plans to close or consolidate 223 mail processing centers and eliminate up to 35,000 jobs in an effort to cut costs by $20 billion annually by 2015, according to USA Today.
"We want small businesses to make the U.S. Postal Service their shipper of choice. We are doing that by developing smart tools and product offerings that help businesses grow, both theirs and ours," said Vogel, according to USA Today.