October 2012 Archives

U.S. Distrust In Media:: Record High

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Based on a Gallup survey conducted Sept. 6-9, 2012, Americans' distrust in the media hit a new high this year. According to the survey, 60 percent of people said that they have little or no trust in the mass media to report the news fully, accurately, and fairly.

The informational can be significantly trusted being that data comes from an official Gallup poll. Results were calculated from a random sample of 1,017 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. Having conducted a probability sample, that data collected was able to be generalized to the entire U.S. population. To better ensure the validity of the poll, Gallup was able to give a 95% confidence level that the margin of error is ±4 percentage points.

Not only does this survey provide useful information to make conclusions about media trust today, but the article was also able to compare the recent data collected to data beginning from 1998.

Source: http://www.gallup.com/poll/157589/distrust-media-hits-new-high.aspx

Social Media Audience:: Do Your Research

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One of the largest misconceptions revolving around the demographics of social media consumers is that the Internet is only for the young generations. While that may have been true a decade-or-so ago, the tables have undoubtedly turned and Baby Boomers have shown to be online more then they ever have been before. As the Baby Boomers are beginning to retire, people age 65+ driving more online traffic then most people account them for. Within the last year, social media use of people 65+ has grown by 100 percent, but what has caused the enormous spike in user growth?

The answer: The want to reconnect. With the development and growth of Twitter and Facebook only surfacing within the past ten years, Baby Boomers are realizing the power that they now have to connect. Long lost high school friends and college colleagues are among the many online trolling Facebook looking to revive those connections. Baby Boomers are not just using the Internet to reconnect, another common use is to connect with their "distant" children and grandchildren. Social media sites now allow the mature and magnificent people to view pictures and communicate with their kin who may be an hour away or halfway around the world.

Although Facebook may be one of the most common social media sites for people age 65+ to visit, Boomers also make up the greater percentage of Twitter users and contribute to its growth just as must as any other age group. With many company's adding social media to their marketing plan, they must be aware of the important markets to target. These Baby Boomers have the largest amount of disposable income and have the time and money to research and buy many of the newer products. It is important for businesses to realize that this is an important market segment and it may be worthwhile to spend a larger amount of their social media content directed toward this generation. Sites such as ThirdAge.com, http://www.thirdage.com/, are specifically design to target the Baby Boomer generation.

While the Baby Boomers were slower to adapt to the new technologies available on the Internet in the beginning, they are now embracing the social media world more then ever. Markets that were once an uncommon route to people age 65+ are now becoming one of the best ways to connect and market.

Lesson: Do you research before generating online content. Conduct online polls or surveys for your targeted cliental. You may be surprised when you learn the demographics of the readers.

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Source: http://www.atelier.net/en/trends/articles/boomers-retire-they-become-digital-marketers-most-valuable-generation

Chase:: Mobile Communication

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As most are aware of the natural disaster that took place on the east coast recently, a lot of technological communication channels were effected. Hurricane Sandy not only affected the people who lived in the area, but indirectly impacted the rest of the United States as well. I thought it was very interesting how the Chase banking company was able to get information out to people who were affected by the disaster.

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Mobile telecommunications, which had not even been heard of two decades ago, are now seen as very important to individuals, communities, to businesses. Connecting to the Internet via mobile devices allows people to access search engines; to manage their banking account and pay bills; to find directions; or to stay in constant communication with the outside world.

Chase did an excellent job of responding to the communication crisis created by Hurricane Sandy and was able to efficiently inform their audience who may have been affected.

Source: Chase Mobile IPhone App

BrainJuicer:: Research Of The Future

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With the many research agencies around today, it is important that differentiations are made between them in order to best stand out. For me, BrainJuicer takes the cake in the this category. BrainJuicer is a market research agency that uses many unconventional tools to better understand and predict a public's behavior. Having been around since 1999, BrainJuicer has had plenty of time to re-invent the beauty of market research and discover tools that yield the most return of valuable information. One of the reasons I believe that BrainJuicer ranks at the top comes from their paradox of success, "you need failure to achieve it." By not being afraid to fail, BrainJuicer is able to experiment with radical approaches to market research, which may or may not work out.

According to the founder of BrainJuicer, John Kearon, the top three reasons for BrainJuicer's large success is contributed to current pre-testing and concept testing approaches, focus groups, and brand and advertising tracking. Although he may see these attributes has his biggest strength, I can't help but emphasize the other amazing techniques that BrainJuicer does to lead to their large success.

Just by visiting the BrainJuicer website, www.brainjuicer.com, one is able to tell that they are no normal market research agency. Having interactive buttons and information tabs makes their information enjoyable to read and keeps my attention directed to their page only. While being drawn in to read their website, I was able to discover the unique strategies of information gathering. Creating a small population of creative people to conduct research on allows not only for effective and accurate data, but also a fast data collection time as well.

BrainJuicer is truly the market research agency of the future.

Source: http://www.brainjuicer.com/#/STREAM/ABOUT/1663-Our-Mission

Organic Food:: Is It Really Better?

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This research study was done by Stanford University with 237 people. These participants were told to eat a diet of either regular or organic food. After comparing nutrient content and the levels of bacterial, fungal, or pesticide contamination, researches discovered that they was little significant difference in health benefits when eating organic vs. non-orgain foods. However, the study did reveal that there was a considerable lower amount of pesticides found in organic foods compared to normal food.

I do not believe that this study was conducted in an efficient matter to decipher the health benefits related to consuming organic foods. Findings from the study state that "organic produce is 30 percent less likely to be contaminated with pesticides," but that does not give us direct results to the overall diet or answer the original research question. To get more accurate results, participants should be put on a strict diet and be logging everything that they eat. A new research question and survey design should be developed to test the health benefits of organic foods.

Although many studies have been done to show little significant difference between the two diets, many still fully-heartedly believe that organic food has increased health benefits compared to non-organic food. Many more studies need to be conducted to better access the health benefits of consuming organic foods.

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Source: http://www.cbsnews.com/8301-504763_162-57505839-10391704/study-on-benefits-of-organic-foods-is-misleading-consumer-group-argues/

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