Infographics::Innovative Data Presentation

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Ever heard of an inforgraphic? They have been around for decades, but have recently grown in popularity from there transition from 2D to 3D. Infographics are quite trendy these days throughout the marketing and tech community. Through infographics, marketers and researchers are now able to provide substantial information and statistics while still being able to visually stimulating. These designs can attract an audience and encourage them to read and learn, like many data articles fail to do.

First off, it is important to determine the structure of how you want the data and information to be presented. The structure is the make-it or break-it moment that influences the viewer. Too large of a infographic will cause the reader to get confused and not want to read to get to the end result; too small and the infographic will be considered useless. To develop a good structure, it is vital to think about where you want to highlight your key findings. The goal of doing this is to provide clarification and reveal todays current trends that have an influence on these findings.

Another important consideration when designing infographics, make sure that there is a good text to picture ratio. Try not to make the reader work too hard to follow and understand your presentation. Because our brains are wired for pictures, infographics are understood differently than text alone.

I personally love the new concept of infographics. Being a visual learner, I have finally found something that allows me to learn new information, while still being able to enjoy what I am learning.

Below is an example of an inforgraphic explaining how inflation has changed throughout the past 10 years.


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This page contains a single entry by Rebecca Blomquest published on November 14, 2012 2:10 PM.

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