MPRNewsQ published this story from the Associated Press on Saturday about the Bear Center in Ely, Minn.
This article is more of a feature news story. The lead starts off with a seemingly inconsequential fact about website hits for the Bear Center in 2009 rather than the inverted pyramid style of breaking news.
As the story continues, we learn that just in the past month, the Bear Center's website has had over 3 million visitors due to worldwide interest in the live-feed video of a mother bear and her new cub during hibernation.
The article goes on to relate a narrative about the Bear Center programs, starting with their current successes as a classroom learning tool and trailing to their former vast unpopularity that has driven the nonprofit center into debt. Quotes from bear experts Lynne Rogers and Sue Mansfield pepper the article to give color and to explain their passion about black bears and the importance of studying these native creatures.
For the type of story that is being presented, the structure works well. The stage is set as the Bear Center experiences it's first taste of acclaim and success with their "Den Cam" of Lily the mother black bear. The reporter than draws our attention to the zoological benefits of the Bear Center's study with great quotes from researchers Lynne Rogers and Sue Mansfield, pointing out that the Den Cam has broken a lot of conventional wisdom about bear hibernation.
Readers then learn that the Bear Center is in financial trouble, and although the Center has received much support in light of the new cub birth, they are still far short of paying back the $700,000 mortgage.
The article ends on a lighter note, relating a possible partnership between the Bear Center and Cub Foods grocery stores to promote a "Name Lily's Cub" contest near the end of February.
The structure of this particular article covers many different angles and interests that makes a formerly unpopular topic rather intriguing. Also, by presenting a sort of cause-effect-cure structure in storytelling, the reporter subtly reminds audiences that they too can help the Bear Center.