Idea Selection and Pitch
From the PUGH Chart I chose to use the heated chair lifts seats as my final idea.
When brainstorming names, I like to write down words that describe the product I am trying to name. When I have a good amount of initial naming ideas I look up synonyms to those words and combine different words to create names.
Obviously, certain combinations will not work well together. This is mainly seen in the synonyms for chair and seat.
Heat -- fever, hot weather, warmth, fieriness, hotness, warmness, thermal
Chair -- armchair, bench, recliner, rocker, sling
Seats -- bench, chair, couch, lounge
Chair Lift -- J-bar, T-bar, lift, poma, rope tow, ski lift
Warm -- balmy, heated, hot, lukewarm, mild, pleasant, sunny, sweltering, temperate
Ski -- no synonyms
Thermal Lift stood out to me because it describes the product while being professional.
Video Elevator Pitch
Note: Although not included in this video, I will have a poster of Thermal Lift in my presentation on Tuesday.