The Walking Dead Sponsorship Debacle

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Fans of the show The Walking Dead may have picked up on this unusual advertising placement during the shows mid-season finale episode. For anyone unaware, or grossed out by zombies, this episode contained one of the most gruesome and graphic scenes of a zombie attack in the history of the show. The scene ends by transitioning into a message from KFC stating, "come in today to taste why fresh is better".

The scene is available through the article link below, but contains very graphic images.

http://adage.com/article/trending-topics/kfc-lights-twitter-walking-dead-juxtaposition/238598/


While KFC deemed this advertising placement as "unfortunate", others (AKA me) consider it hilarious regardless of the controversy surrounding the 17-second clip. I believe that this situation brings up a great opportunity to evaluate how relevance to a show affects sponsorship effectiveness. Another factor this issue sheds light on is the question of how advertisement placement can affect how effective the ad is. For example, would KFC have a more successful campaign if they had placed their ad midway through a commercial break, or is the media buzz caused by this particular placement benefitting the brand?

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This page contains a single entry by braas016 published on December 6, 2012 1:16 PM.

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