University of Minnesota
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Our Brand: How to Convey It

Our Brand: How to Convey It.

Plan your work; Work your plan

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There's an ongoing joke in our office about my desire to print a large banner and tape it along the wall with those words.

Plan your work.
Work your plan.

Doesn't seem like such a hard concept, does it? However I am amazed daily at how often this simple mantra isn't followed. Within the electronic communications team, we try very hard to adhere to this philosophy. Now, don't get me wrong. Not every project requires a project charter, business requirements, functional requirements, etc. With a little common sense, it is pretty easy to identify that changing a few words on a Web page is different than an entire Web site redesign.

It seems to make sense to only use those six words as a guidepost for avoiding duplication of effort, misuse of resources, or being pulled into a hundred different directions like a Gumby doll.

Recently, I had a chance to see incredible project management in action. And, I was so impressed I just need to share it with you. Our team is working with University Services on developing an interactive campus map as well as Project Footprint. As you may recall, Project Footprint is the initiative to demonstrate visually how the University of Minnesota touches local, state, and eventually, global communities.

We have been partnering with the program management office in University Services and I just have to say—THEY ROCK! Although we are in the initial planning stages, their thoughtful analysis, methodical approach, initial timelines, and draft goals blew me away.

A project of this magnitude has several stakeholders, multiple phases, and complex technical implications. However, by mapping (get it? ha-ha-ha) our courses of action, I am confident the project will be completed within scope and on time.

As I mentioned, the project is just in its infant planning stages. But… I hope many of you will provide feedback, suggestions, and share your interest as the initiative unfolds.

Stay tuned for more details as they become available.


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