I recently received this excerpt from Forrester Research:
Email adoption and use by consumers and businesses alike remain strong, with 153 million online adults regularly using email by 2014. Social inbox users will total 47 million in 2014, but will ultimately level off based on the blurring lines of the "traditional" versus the "social" inbox. Marketing messages to the primary inbox will swell to an average of more than 9,000 annually in 2014, with retention email making up the largest permission-based share. Email marketing spend will balloon to $2 billion in 2014 with retention email, services, and ad-sponsored acquisition newsletters all representing bright spots. Innovative marketers will rapidly adopt relevancy-empowering tactics to cut through the clutter and avoid wasting $144 million dollars in 2014 on email marketing that never reaches the intended subscriber inbox because of erroneous blocking.
Who can argue with data points like that? There's no doubt that strategic use of mass e-mail can be critical to increasing the visibility for any college/unit/department.
You can learn more about how the University of Minnesota uses its mass e-mail system as well as best practices by attending the monthly Mass E-mail User Group meeting.
This month's meeting is:
Friday, June 19
2 - 3:30 p.m.
Morrill Hall - Room 238A
The meeting is casual and whether you are super-familiar with e-mail marketing, online strategies, and technical tools -- OR -- you are new to the whole shebang -- please come join us. There will be ice cream treats :-)