University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.

Interactive maps heading to usability lab

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Technical work has begun for the interactive campus maps project and a prototype should be ready for usability testing July 7-8. A cross-section of users have been invited to participate in navigating their way through several case scenarios. Even though exhaustive research, planning, and preparation has taken place, it seems that there's always a few golden nuggets to be gleaned through usability.

If all goes well with usability, the final version should be available, but not necessarily linked to, by Aug. 14., and expected to be in full-blown production by early fall.

The interactive campus maps project is a collaboration between University Relations, University Services, and Parking and Transportation. In addition, the interactive campus maps project lays the foundation for Project Footprint. Project Footprint is a mapping initiative to visually depict how the University impacts local, state, and global economies.


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