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Our Brand: How to Convey It

Our Brand: How to Convey It.

June Mass E-mail User Group meeting

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The next Mass E-mail User Group (MEUG) meeting is this Friday (June 19) from 2-3:30 p.m. in Morrill Hall room 238A. This month the topics are use of forms in mass e-mail and customizing and personalizing the subscribe and unsubscribe processes.

Basic forms can be embedded in mass e-mail but, should they be? And, if so, how should they be used? Whether you've used forms in your e-mail before or if it's a new concept for you, we'll look at best practices and implementation.

The second part of the meeting look at customizing the subscribe and unsubscribe processes in Lyris, plus related best practices. If you've heard the words "double opt-in" before, or wonder how you can fix up the bland messages your new and soon-to-be former subscribers get by default, this topic is for you. The list hello message provide you with an opportunity to introduce new subscribers to your list and other resources you have available, while the goodbye message gives you an opportunity to reengage departing subscribers on their way out.

The meetings are always relaxed and there's no need to RSVP if you're attending in person. If you're a remote user interested in conferencing in (audio via conference call and slides via UMConnect), send an e-mail to by the end of the day Wednesday, June 17, so we can provide you with all the connection info.

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