University of Minnesota
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Our Brand: How to Convey It

Our Brand: How to Convey It.

Suggested reading: going electronic

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A recent article from Karine Joly in University Business Magazine, "2010: Print to Web Odyssey?" has been making the rounds in Marketing Communications. If you haven't heard of the push for transitioning to electronic communications, it's only a matter of time until you do. Printing costs may represent a significant portion of your unit's budget, and these are recurring costs. The long term savings incurred by moving from print to electronic can be significant and, in the current times, cost savings are more important than ever.

A careful analysis should be performed before moving any item to electronic, or electronic-only. Will you still be able to reach your audience? Is it what your audience wants? Will you actually see a cost savings?

We won't belabor these points here. Instead, take a look at the article.

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