Our marketing communications colleague Liz Giorgi graciously volunteered to share her expertise with captioning videos. Below is a post by Liz.
Captioning video content should be a priority for any one who is producing video. Not only will your video be ADA accessible, but it will also improve search engine optimization. Believe it or not, Google reports that their bots read through closed caption files, improving your search results. On top of all of this, if you are using MediaMill (which you should be) then the process of captioning is very simple.
First, you need to create a Flash8, Medium derivative and download it.
Your next steps depend on whether or not you have a text transcript of your video. If you have a complete transcript for your video, then save it as a .txt file.
AutomaticSync.com is a great, affordable solution for creating time coded caption files for a variety video platforms. If you have a transcript in hand, a five-minute video will cost you about $6 to caption. An hour long video costs roughly $70.
If you do not have a transcript, AutomaticSync.com has a service that will create a transcript for you. On average, it doubles the cost of captioning and usually takes 1-3 business days, depending on the length of your video.
Because University Relations is familiar with AutomaticSync, I've put together some directions on using it. I thought you might find this interesting and helpful and wanted to share them with you.
Using AutomaticSync for Captioning Videos (PDF)
Captioning might seem intimidating at first, but the benefits are enormous to you and your viewers. Does any one else have a suggestion for another service that offers affordable captioning? I'd love to hear what else is out there.