I recently read Coca-Cola estimates its brand is worth $12 billion. Now, I'm not putting a dollar figure on the University of Minnesota brand but will simply state, "It is an extremely important asset."
Because the U of M's brand is so valuable, University Relations is embarking on a project to make it easy to give our brand the respect and care it deserves.
As many of you know, brand-related topics, assets, and information are now scattered among five websites: eCommunication Standards, eCommunications-Enterprise Mass E-mail, Graphic Standards, Images Library, and Style Manual. University Relations is unraveling each of these sites, reorganizing the information, streamlining navigation, and reassembling into ONE SITE. Yup! One site - umn.edu/brand.
The new website will include the following for many mediums including electronic, multimedia, and print:
- Logo & Template Downloads
- Photos & Video
- Requirements & Guidelines
- Resources & Tools
- University Style
We are planning on building robust checklists, developing an easy-to-use "I want to..." section, and expanding the current eCommunications blog to address all communications-related topics.
The project is slated to be completed no later than January 2011.
P.S. Speaking of brand, here's a great article on measuring social media and its impact on brand.
P.S.S. One last note, University Relations recently changed two of its style guidelines...
- website is now one word; not two
- email is now one word; no hyphen
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