University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.

The content store: a shared repository for University content

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In the next week or two we expect to make an official announcement to University communicators about the project we've dubbed "content store." For now, here's the unofficial sneak preview.

How many different formats does the University have for stories? Press releases? Announcements? Promos? We don't know.

How many different news websites, email newsletters, RSS feeds and other channels are maintained to disseminate all this information? We don't know.

How can University Relations help to bring all this together? By developing a basic set of standards units can use to enter news into a shared system (UMContent), including a basic set of content fields, a standard taxonomy covering topics, sources and audiences. With the lack of consistency, some basic standards will allow for easier sharing of content between units (bubble up, trickle down, or lateral moves) and provisioning of that content to appropriate audiences. Don't use UMContent? No worries, you can still extract content from UMContent and repurpose it.

So, keep an eye out for the announcement. We're excited to begin this project and will be soliciting feedback from units as we move through requirements gathering.

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