University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.

July 2010 Archives

Electronic Communication Requirements

| No Comments

There have always been a lot of questions related to a few specific policies or standards for use of electronic communications at the University. Over the years, as the technology has changed and expanded, our office has worked to keep up, try to inform, and formulate standards that give everyone as much freedom as possible.

Two important things have happened in the past few months regarding policy and electronic communications; the elimination of the WWW Publishing Policy and the updates to the Brand Policy. For details see my earlier post on Policy Updates.

The Brand Policy now refers to the requirements posted on This will be the temporary home for these requirements as we continue to work on the new "Our Brand" site.

We hope that you'll find the information applicable to what you're doing and we welcome any comments or insight about any of the topics you see.

Examining eCommunications

| No Comments

Join your colleagues as we explore topics specifically related to online communications.

Here's the scoop:

Who: Anyone can attend (University students/staff/faculty or the general public)
What: Examining eCommunications webinars. Each 45-minute presentation will focus specifically on online communication as it relates to the University.
Where: On the web
When: August 2010 - June 2011; 10 a.m. CDT
Why: Learn about new best practices, glean tips and tricks, and ask questions of your colleagues all from the comfort of your own chair.
How: Attendance is FREE with registration. Want to receive reminders of upcoming webinars? Send an email to with subject line "Webinar Reminder" and we'll be sure to give you ample notice.

Here's what's on tap:

August 24, 2010
Images library redesign by Jeremy Casper, University Relations

September 28, 2010
Content Store by Pete Wiringa, University Relations

October 26, 2010
Using UMContent by Tim Roman, College of Continuing Education

November 30, 2010
Video by Liz Giorgi, University Relations

January 25, 2011 **New speaker**
Usability by David Rosen, Usability Services Manager, Office of Information Technology

February 22, 2011
Content creation by Office of Information Technology

March 22. 2011
Analytics by Pete Wiringa & Jeremy Casper, University Relations

April 26, 2011
Social networking by Jennie Lijewski, University Relations

May 24, 2011
Working with web templates by Kathy Jensen, University Relations

June 28, 2011
Tabbed search and keyword by Jeremy Casper & Pete Wiringa, University Relations

July 26, 2011
Events calendar by Jeremy Casper, University Relations

P.S. The series was originally titled "The Super Karate Monkey Death Car Webinar Series: A University Relations Tribute to the Writers of Newsradio." Which title do you prefer?

Looking for some email design inspiration?

| No Comments

The mass email templates we've been distributing for about three years are great for getting up and running, but sometimes you just need to stand out. Grab your designer, someone who can hand code HTML and check out the Campaign Monitor Email Design Galley.

Of course, don't forget to include the wordmark prominently at an acceptable size.