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Our Brand: How to Convey It.

The Top Social Media Tool for 2011 is...

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I came across this article posted on Social Media Examiner and thought it was worth sharing.


If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?

When Social Media Examiner surveyed 1,900 marketers in 2010, half said they wanted to learn more about this strategy.

Of those just starting out in social media marketing, 65% wanted to learn more about it. And 81% of all the marketers surveyed said they would definitely increase their use of this strategy.

No, it's not Facebook, Twitter, LinkedIn or YouTube.

Sure, Facebook, Twitter and LinkedIn were among the top four social media tools among this group of marketers.

But what was first?

Blogging!

Did you know that Technorati ranked Social Media Examiner the #1 small business blog in the world just five months after it was launched? "We didn't advertise, didn't rely on the press and almost none of our traffic is coming from search engines," said its founder, Mike Stelzner, in March 2010.

Blogging Isn't Just for Moms Anymore

If you work for a large corporation, you're probably not blogging yet, are you? Oh sure, you might have your own personal blog centered around your interests, hobbies or political views.

But I'm talking about a corporate blog. A blog sponsored, written and monitored by your company.

I'll bet these are some of the reasons you or your company isn't blogging:

* You don't know what to write about
* You think your employees are too busy to blog
* You don't want to reveal company secrets

If you're a small business owner, did you know that nearly half of your competitors will be using a blog for marketing purposes by next year? What's holding you back?

2 Comments

I find it interesting that business owners will talk your ear off in person about their products and services yet they are hesitant to put their thoughts and comments out in a public blog. However, blogging is a huge part of social media marketing and driving attention to business websites. It's been a challenge getting through to business owners and we typically end up writing the blogs for our clients! Great article.

I find it interesting that business owners will talk your ear off in person about their products and services yet they are hesitant to put their thoughts and comments out in a public blog. However, blogging is a huge part of social media marketing and driving attention to business websites. It's been a challenge getting through to business owners and we typically end up writing the blogs for our clients! Touche, great article.

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