University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.

Web Style Guide

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This spring, when the U's home site was redesigned, the University Parent website was also redesigned. The site was put into UMContent so that staff from the Parent Program could update their content instead of relying on web staff.

To help non-technical folks understand what they can do and how they should do it, I wrote a style guide for the Parent website. It began as a simple one page doc that explained different heading tags, image sizes and styles, list styles, and so on. Since this was actually my inauguration into using UMContent, I quickly determined that additional documentation was necessary to help staff understand how to maneuver through UMContent to make specific updates.

In order to enable staff to do as much as possible on their own, I wrote instructions for common things we do when making and editing pages in UMContent. Creating a new page, editing an existing page, making links, uploading images, and changing page layouts are some of the "lessons" I've posted along with the style guide.

Of course, this is a work in progress and I'm adding more pages almost daily as our documentation grows. My uber plan is to take this framework and make a style guide that is less site-specific; one that can be used by anyone in our office who works with pages in UMContent.

In the mean time, I thought I'd share what I've started. Your feedback is welcome. And if you have a style guide of your own that you'd like to share, please add a link to it in the comments section of this post.

Note that some of the links in the style guide will ask you for authentication. Sorry, you can't go there. ;)

University Parent Web Style Guide.

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