University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.

August 2011 Archives

Mobile Header and Footer

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University Relations has started working on a mobile-optimized home page that is accessible using most modern hand-held devices. As part of this project, we will be working on developing a header and footer to use on mobile websites along with standards and guidelines for designing mobile websites. Our plan is to have the new header and footer completed by the end of 2011.

If you have any suggestions/feedback on the header and footer as it relates to the mobile devices, please send an email to

Resources: UofM and Beyond

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A compilation of University websites, listservs, and wikis with a few outsiders thrown in for good measure. Add more resources by commenting on this entry.

U of M web-related listservs

CODE-PEOPLE: For application developers at the U.

WEB_TEMPLATES: Discuss U of M templates and standards.

WEB-PEOPLE: Web developer and designer discussion list.

WEBSTANDARDS: General discussion about web communications at the U.

WEBSTATS: Discussion of University-wide stats.

WEBDEV: News and information about Web design and development from UMD's Laura Carlson.

UMContent listservs

UMCONTENT-USERS: Support list for UMContent content management system users.

Discuss site building guidelines and best practices for CSS layouts and fragments in UMContent.

General web resources

A list apart--A blog "for people who make websites."

The Smashing network--A list of resource sites including Webdesigner Depot, Six Revisions, CSS Tricks, Smashing Magazine, and lots, lots more.

Web Standards Group--The Web Standards Group is a place where the web developers at the University of Minnesota Twin Cities Campus come together to network, learn from each other, and put into place the best methods to put together web sites and communicate with our varied audiences.

CSS resources

CSS_DEV Wiki--A wiki organized by the U's CSS Development and Education Workgroup.

The CSS Tutorial--Learn all about CSS at

CSS Tutorial--Another tutorial from

CSS Zen Garden—The power of CSS to change a page without changing the HTML.

The W3C on CSS—What's new with CSS, W3C core styles, authoring tools and more.

XHTML resources

If you use Dreamweaver 4 or above, this extension can automate your conversion from HTML to XHTML.

XHTML Tutorial—The 'how' and 'why' of using XHTML.

XHTML Reference—A best practice guide with descriptions and examples.


Firebug--Provides tools for inspection, analysis, and debugging of HTML, CSS, and Javascript using Firefox.

Firefox Web Developer--Adds a menu and a toolbar with various web developer tools.

Web Standards Advisor--Combines coding checks with best practices and standards in a user-friendly report.

Grid System Generator--Build a custom grid using the (the same grid system that the U templates use). Tutorials for using the grid system are also available.

Mass email resources


Email Standards Project--Great information for what is and isn't supported in various email clients.

Campaign Monitor Articles & Tips

Constant Contact Learning Center marketing resources marketing strategy and education resources.

Lyris HQ Email Marketing and More--Articles, FAQs, and more on email marketing, integrated marketing, web analytics, and search engine optimization.

Mailer Mailer—Email Marketing Metrics Report includes some interesting data such as click rates based on the length of your subject line and level of personalization.

UMContent resources

UMContent support--The University's support site for UMContent includes recent announcements, FAQs, new site and account request forms.

UMContent Wiki--Review UMContent notes and download vendor and U documents.

Minnesota All Inauguration communications assets available

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As the University welcomes President Eric Kaler, a variety of communications assets are available to help announce his inauguration and its theme, "Minnesota All." Use the assets to promote related events you are hosting during the week (September 19th to 25th). As always, please follow the basic elements of the brand standards such as allowing for proper buffer space and not altering the graphics. If you have any questions about using the Minnesota All assets, please contact me or