University of Minnesota
University Relations
Our Brand: How to Convey It
http://www.umn.edu/brand

Our Brand: How to Convey It.

New Discover Student campaign assets now available

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The next phase of Driven to Discover, the Driven to Discover Student Campaign, is now live and the communications assets for University units are available. You can find the guidelines here and the asset & template downloads here. Informally, we're calling the campaign Discover Student.

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You might have already seen some of the commercials on TV in recent weeks but, as the name says, the campaign focuses on the student experience. It shares how our students go about their own process of self-discovery during their collegiate years - whether it's a new field of study, an alternative student club, or an inspirational mentor.

The assets for the Discover Student campaign include the basics - print and web graphics and brochure and presentation templates. One new item you'll notice is a special color palette that contains the specific colors of the campaign.

It's important to note that Discover Student does not replace Driven to Discover. Driven to Discover is the University's official brand and Discover Student is an extension of it. If you're a unit still using the Because campaign, don't worry. You can continue to use it and eventually switch over to Discover Student if you'd like to do so.

If you have any questions about using the assets, contact me.

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