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Our Brand: How to Convey It

Our Brand: How to Convey It.

User-centered design kudos

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Last week, at the 10th annual Minnesota Interactive Marketing Association (MIMA) Summit, Avinash Kaushik, Google's analytics evangelist, threw out some kudos to the University of Minnesota homepage and its views.

If you're reading this, you're probably familiar with the views model we've been using on the homepage since May--you can self-select your audience and get more customized content, including navigation, appropriate to you. Students, future students, staff, faculty, and more all have views for that purpose. It's been an eye-opener for us in several ways, including providing more data on what our audiences are interested in, at least those willing to self-select.

Unfortunately, none of us were there to see Avinash's talk, but this writeup from Lisa Grimm at Communications Passionista covers it a bit. The short version seems to be: the U has been called out, in a good way, by a prominent figure in the analytics and wider web community for taking a user-centric approach to our design.

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