University of Minnesota
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Our Brand: How to Convey It

Our Brand: How to Convey It.

Student video contest for $30K in scholarships

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As part of the current Driven to Discover student campaign, the University is hosting a student video contest with $30,000 in total scholarship awards. Students will be asked to submit 30 second videos describing what they are driven to discover. The videos will be posted to the University's official Facebook page and winners will be chosen based on "Likes." The top sixteen most liked videos will receive scholarships.

We're looking to promote the contest to students. Linked here you'll find a .zip file containing both web and print assets for the contest - an 11X17 print poster (PDF) and a 5X5 web graphic (JPEG) with accompanying text in a Word doc. If you'd like a poster sent directly to you, email me.

Here are the dates:
Video submission period: November 16 - December 28
Voting on Facebook: January 3 - 17
Winners officially announced: January 23

The full contest rules and online entry form are available at

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