Many things have changed online over the last few years - including the U's audience. New data for the U's home page shows that browser diversity is expanding with Safari, Firefox, and Chrome accounting for larger portions of our audience, as well as large growth in mobile browser use.
Mobile devices and tablets are becoming more and more popular. iOS devices (iPhone, iPad and iPod Touch) account for ¾ of the mobile visits to the U's homepage.
See the full list of data under the testing section on Our Brand.