University Relations would like to remind you about the Use of Trademarks Logos, Colors, and Seal policy and highlight tools and resources to help you achieve your communications objectives within the brand policy.
Thanks to your efforts, many of the University's campuses, colleges, and units are already compliant with the policy requirements. The University is collectively creating more consistent communications, resulting in cost savings and a stronger reputation. For those who have yet to make the transition, please note print and electronic communications materials, including web sites, are expected to meet the standards by December 2010.
- umn.edu/brand - Find whatever information you need about the brand policy at this site. The most notable aspects are:
* The required use of the wordmark and maroon and gold
* All umn.edu web sites are to use official headers and footers
* Individual logos and taglines to be phased out or repurposed as graphic elements or headlines/themes, respectively
- Secondary color palette - In response to requests for colors that compliment maroon and gold, University Relations has developed secondary colors that work well with the University's primary colors. Feel free to use these as inspiration! For print and for electronic.
- Updated Images Library - An assortment of new photos have been added to the Images Library, including shots of students interacting, the St. Paul gardens and seasonal campus images.
- Social networking - Icons for official University business conducted through social networking are now available on the Images Library. As you might recall, the University's social networking guidelines were released in December. They outline basic usage tips, best practices and related policies.
In addition to social networking guidelines, University Relations is updating the policy related to specific electronic communications tactics. For more information, visit webdepot.umn.edu.
If you are interested in attending a workshop on how to implement the brand policy or related standards in your unit, please contact Drew Swain at firstname.lastname@example.org.
As always, University Relations is available to consult on the policy specifics, help with developing your wordmark/unit combinations, advise on transitioning to the web header/footer and answer any other questions you may have. Contact email@example.com and a staff member will respond to you shortly.
Ann K. Aronson
Asst. Vice President
100 Church Street S.E.
Minneapolis, MN 55455
University of Minnesota
Driven to Discover