Starbucks Looking To Expand Chinese Market

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The coffee giant Starbucks Corp. intends to triple the number of shops and employees by 2015 the company reported at the Boao Forum for Asia on Sunday.

MarketWatch reported that Starbucks Corp. plans to expand it's current 500 stores to over 1,500 over the next three years.

This announcement comes on the heels of news of the coffee market growing in China. Bloomberg News reported China's coffee shop market is forecast to surge 55 percent to $714 million in 2015, according to data from Euromonitor International.

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This page contains a single entry by brann038 published on April 1, 2012 7:35 PM.

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