To start out this weeks entry, I wanted to get back on the track of 'winter theme'. During the last few weeks my questions seemed to lose their focus on winter.
While my second question, "How might we find a way to remedy a stuffy nose without causing soreness like regular tissues do?" comes from a common issue brought up in my interviews, it doesn't necessarily have to do with the theme of winter. I looked back on my interview notes and came up with a different question that has to do with stuffy or runny noses that come along with a cold, but are more specific towards the winter theme. Here's my new "how might we" question:
"How might we find a way to make it more enjoyable to be outside in the cold when you have a stuffy or runny nose?"
So now here are my two questions:
1) How might we create a product that keeps people awake and alert when they have a cold so that they can go to work?
2) How might we find a way to make it more enjoyable to be outside in the cold when you have a stuffy or runny nose?
The first part of this week's assignment is to apply the SCAMPER method to an archetypal existing product related to one of my product statements. The archetypal existing product I chose relates to my second question and is Vick's Vapor Rub.
So this is how I applied the SCAMPER prompts:
First of all I brainstormed on this piece of paper. It's messy, just like thought processes usually are... so here's an overview of what I wrote down (some of my favorite ideas have pictures too):
How can one change its color, roughness, sound, or smell?
-what if it was a different color - such as white, black, brown, etc... and you could draw mustaches on your face with it?
-Change it's roughness, and make it a rougher material that doubles as a sort of massage component?
Can I use other processes or procedures?
-what if it wasn't a rub, but instead a patch? That's less messy. Or what if you eat it instead?
What ideas or parts can be combined?
-Maybe the fabric of a face mask could be infused with vicks vapor rub.
-Maybe you could combine a neck massager with Vicks?
-Vick's plus markers? Body art for kids (or adults) when they're sick?
-Tattoos.. winter themed/Holiday themed?
What else is like it?
What could I copy/steal?
-Vick's cough drops
-Vick's infused humidifier
Can it do more things?
Can it be used more often?
PUT TO OTHER USE:
What else can it be used for?
How can I simplify it?
-Not an ointment but a pill or something?
Can I compact it or make it smaller?
-fused with fabrics, less smell somehow
-does it have to be put on with hands? What about a roll-on applicator?
What other arrangments might be better?
-Hands-free use for cold winter months?
-fabric? like a facemask for the cold thats infused with vick vapor rub somehow?
Consider it backwards?
-Rub Vapor Vicks?
-I don't actually know.
- pill form?
Second part of the assignment includes using table-based tools to generate some ideas.
I chose to use the TILMAG Matrix one, and following is my chart:
From this chart I came up with a few ideas including..
-Vick's flavored/infused tissues, normal sized and pocket-sized,
-Vick's vapor rub that comes in chapstick form
-Packaging that looks like pie, just for the heck of it
-air/car freshener that smells minty, or like citrus, that's supposed to help remedy a stuffy nose
For part three of this assignment I had to go back and review some of the ideas that came up through my brainstorming.
I picked out the Vick's Vapor Rub Vaporizer:
I think this is an idea I can stem from... perhaps instead of using the medical facemask looking thing, I could use a winter facemask like this:
This could be made with fabric that's infused with Vick's Vapor Rub or something like it. It could also incorporate a humidifier somehow to keep the air you breath nice and moist.
For part three of this assignment we had to go back to our highly rated blue sky brainstorming session and pick out the silly ideas that could maybe be manipulated to form real products.
I was reminded of the "I'm Awake Glasses"
While these are just a silly idea to make people think you're awake when you're really not, I think they would be a fun thing for kids to have. Perhaps they could even be made into some sort of game where one person wears the glasses and the other has to guess if their eyes are open or closed.
I also looked back on the Nap App
The idea behind this app was to help someone who isn't feeling well get rest but also get work done. Because unfortunately sometimes people just need to work - even if they have a cold. So this app is like a to-do list that incorporates 5 min 'nap times' as you go through your day completing tasks. It will shut down or freeze your system and force you to take care of yourself. Drink some water or tea, take a nap, or whatever to help you to feel better. While this is maybe just a silly idea, I think something like it could actually be helpful.
Finally, for the fourth part of this assignment I had to select 10 ideas from any week and from any problem that I think could be successfully realized into a product. Here are my favorites:
1) Vick's Winter Face Mask
2) Vick's Make Up
3) Vick's Humidifier
4) Vick's Vapor Rub Vaporizer
5) Vick's Roll-on Applicator
6) The Nap App
7) Vick's Massager
8) Vick's Color-on
9) Vick's Flavored Tea
10) Vick's Air/Car Freshener