Assignment 7: Idea Selection and Pitch
Below are the ideas in a Pugh Chart that I thought were the most promising. I chose the Vick's Massager as the benchmark because there's nothing like it on the market now. The other products are the VIck's Face Mask, The Vick's roll-on Applicator, and the Sick-in-Bed Tray. I rated these promising products on the criteria of Novelty, Usability, Feasibility, and Winter Theme.
With the help of this tool, as well as tool used throughout weeks previous, I've narrowed down my ideas and chosen the Vick's Roll-on Applicator. That however is not that clever of a name.
After some thinking and brainstorming I came up with the product name "Vick's Vapor Roll"
Here is a video of my elevator pitch. I understand that I won't be this close to the 'walleyes' on pitch day, but my microphone isn't very good so I had to be this close.