IMPACT OF WINER'S TECHNOLOGY
American culture is shaped by many factors. One of the most prominent factors is the consumption of media. While newspapers are still an important part of American journalism, the days of paper boys selling headlines on the corners of busy streets are long gone. The newspaper industry has been struggling in recent years. Major dailies have had to deal with falling number of subscriptions for some time. According to a May 3, 2005 article by Annys Shin in the Washington Post, newspaper subscriptions have been dropping steadily for the last twenty years as people have turned to internet and twenty four-hour cable networks for information. In an attempt to maintain revenue from advertisements and subscriptions, major daily papers weekly community papers have utilized the same multimedia tools that have caused a decline in the papers themselves. Every story that is found on the front step in the morning paper is also found by logging on to the newspaper’s Web site.
Today’s world is driven by media consumption with a major emphasis on speed of information. New technologies have allowed news to reach the public faster than ever, and through a variety of news outlets. Internet sites have the capability to be updated as soon as news happens. Not until the last decade however, has news been able to reach a consumer where ever they are and at any time. Devices like cell phones and iPods have given people the medium needed to have news sent directly and immediately to their pocket. Through the invention of RSS feeds and podcasting, audio and video files can be accessed from any number of Web sites to one location. They have become useful tools in the competition for the fastest news. News organizations, personal blogs, professional broadcasting companies, and amateur movie makers can now come together in one place for anyone who subscribes to their podcasts.