March 2010 Archives

Custom Adhesive Products

| 1 Comment is a long friend of mine. I created many of the links on some of the pages and have been in charge of its maintenance (which is very little) since last May. In taking a look at the headings, it seems as if we have a bit of redundancy and confusion. Why are there CONTACT US, ABOUT US, and REQUEST FOR QUOTE tabs on the left side? All these topics are already covered on the front page (phone number, location) or could be condensed into two or maybe even one tab.

Every link in the MARKETS SERVED and TAPE PRODUCTS tabs is redundant to a link available on the front page and the HOME tab is redundant of the CAP logo. This leaves the possibility of 3 or 4 useful links. I would rearrange much of the information and include illustrations and photographs more heavily. I believe people want to be able to look at the products being discussed.

Replacing the information in the "Our Products" section with a link and deleting the "Industries We Serve" section in favor of the MARKETS SERVED tab would create ample links on the side. The "Featured Products" section could be expanded down the left side and incorporate product pictures. A scrolling gallery with links can replace the large space opened by the deletion of 2 sections. Even just a single large picture (or maybe one random image from a large selection) could be sufficient.

I believe everything could use a different color palate on this site. Besides grayscale, the only other colors are contained in the blue spectrum. The links are sand colored. It's painful. I suppose the inclusion of too many graphics and distractions could be a worse conclusion, but I'm definitely left wanting when visiting this site.

Video on the web

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Video itself has changed the way we view content on the web. We have Netflix, Hulu, Facebook, and the grand daddy - Youtube. An article I found in Wired regarding Youtube and Google claims that the two combined compromise around 10% of all internet traffic - and possibly more. Youtube is by far the most bandwidth intensive site Google operates, taking the majority of that statistic.. A blog posting also revealed that there was a study done in 2007 revealing that 10% of internet traffic was from Youtube for broadband users in the US. That figure grows to 20% if you disregard Peer-to-Peer (P2P) networking. Add in the many other sites that rely mainly on video to capture an audience and its easy to see why. Video is obviously very bandwidth heavy by nature (especially with HD streaming), but this is only because so much information can be presented through video. It has allowed bloggers and writers to easily present and clarify events, demonstrate tasks, and entertain. It is an easy way to enhance credibility and capture the reader.
I believe video to be an accessory to writing as it can clarify and credit the information and ideas being presented. It is an effective tool and is utilized almost universally whenever possible. Writing can also be done for video and presented via many free sites. A script for this would look much like one for any other form of video but must be made to be easily viewable on a computer screen.

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