Content Strategy
OK, I'm copping out here, I know. I'm going to post a link to an article I haven't yet read. But I don't want to lose it and I'd like to hear your thoughts on it. So here 'tis.
What Is Content Strategy and Why Should You Care? (Series Intro)
It's written by Amy Gahran which might be reason enough to read it.
It will eventually have the following sections:
- Why communicate at all?
- What is content, and what can it do?
- What are your goals?
- Which effects should your content cause?
- Audience: Who can cause those effects?
- Know and honor your audience
- Becoming findable
- Showing your many sides
- Listening, interacting, and serendipity
- Appreciating the real value of content
- Crafting YOUR content strategy
Posted by bullwink at June 14, 2005 4:56 PM