July 1, 2005

A plan for your content

I'm excited about this article: Content Brief. D. Keith Robinson writes "I think many of you agree with me that content is probably the hardest part of getting any kind of Web site up and running..." And then he actually offers an idea for a solution: a content brief.

I want to try creating and using a brief on whatever my next major project is. Actually it should probably be done for those that appear to be simple updates, too. I've sometimes found it hard to get people to be clear about what they want a page or site to accomplish, to limit the number of audiences it's for, to see how their pages fit in with others out of their control, and to follow through with their responsibilities for content creation.

Anybody doing anything like what the author suggests?

P.S. I have Kelly Goto's first version of her book if anyone wants to see it. It's good; I recommend it.

Posted by bullwink at July 1, 2005 3:32 PM
Comments
Post a comment









Remember personal info?