July 14, 2005

MIMA salon

I attended my first event sponsored by the Minnesota Interactive Marketing Association. They hosted a salon with the great title of "Ugly Ducklings and Happy Accidents."

The idea was for us all to offer examples of successes that surprised and miserable failures. There was a lot of discussion about affinity groups and blogs. Even though I think Peggy Rader and I were the only people attending from outside the business world, sites like http://www.thefacebook.com/ were discussed. It was refreshing to hear tales from outside of higher education. I think we really have some catching up to do.

The event was at Solera and they provided good food and a cash bar. (Really the food and drink is what matters at any event.) We weren't the only newcomers in attendance. I'd go again. Their next event is "TARGETING A DEMOGRAPHIC ONLINE" and will be held in August.

Posted by bullwink at July 14, 2005 5:27 PM
Comments

I would agree with everything K has written. Especially the food and drink.
I learned a lot, especially that I know so little about the electronic communications world. Also was reminded anew of how differently people in business think vs. people in nonprofits. Although that is narrowing drastically as even public universities delve more deeply into branding, marketing, positioning, etc.
The discussion was lively and it seems like a friendly and knowledgeable group. Average age--30s-40s -- so I felt a bit like an elder, but not a problem for me.

Posted by: Peggy Rader at July 15, 2005 2:59 PM

I attended the event back in October and it was great. I think it has gained in momentum and popularity.

Posted by: James Svoboda at January 29, 2009 11:56 PM
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