More e-mail tips
From EduWeb in Baltimore:
Almost Live from EduWeb 2006: Research and Tips to Use Mass Emailing Effectively
A sampling:
- Over 60 percent of email users have the ability to receive HTML email, which gets twice the response rate as text emails. (JupiterResearch)
- Email open rates were 12.5% higher and click-through rates were 75% higher when the subject line contained 49 characters or less. (EmailLabs)
- When sending the emails DO send on weekdays after 9 am, but before noon. DON’T send on Friday afternoons and weekends
Posted by bullwink at August 3, 2006 8:42 AM