August 3, 2006

Which term/topic is best?

Can't decide if people are more likely to look for "social work programs" or "social work degrees" when looking for an M.S.W. degree? Writing a story about memory loss and wonder what to focus on?

Give Overture's keyword selector a try. The tool is designed to help you choose keywords for online ad campaigns, but it can be useful for other purposes, too.

Here's what I found for suggestions for "M.S.W.":
Searches done in June 2006

Count   Search Term 
1880 msw
274 msw program
186 online msw degree
178 msw degree
166 msw logo
146 msw online
128 online msw program
94 accredited msw program
88 2006 msw
88 msw jobs

Now I have some data to suggest that I should use the term "program" rather than "degree." Since the numbers are so close, it might be best to use both terms where possible. If the degree program in social work offers any online courses, I might want to lead with that information because it looks like there's lots of interest. Adding a note about acreditation might also be wise.

Here are recent searches regarding momory loss:

Searches done in June 2006 
Count Search Term
11241 loss memory short term
7054 loss memory
1368 lipitor loss memory
534 cause loss memory
441 cause loss memory short term
278 depression loss memory
176 alcohol loss memory
153 loss memory menopause
152 loss memory sudden
150 long loss memory term
136 loss memory statins

This suggests that people are interested in short term memory loss--no surprise there. But I would not have known that people associate memory loss with Lipitor. So I might be sure I write about statin drugs and any connection they have with loss of memory. (And I think I'll read up on this since my 83-year-old mother takes Lipitor.)

I don't doubt that the results from Overture's suggestions can also mislead. But for those of us who operate with a lack of market research resources, this gives us some dat worth concidering.

Plus Overture is fun. I put in my last name expecting to see "rocky" and maybe "natasha" as suggestions. Those are there, put so is "pet supply." I might have a long lost relative selling pet food or there might be a dog toy out there I need to buy. And there's "bullwinkle family fun center." I've got to go there for my next vacation!

Posted by bullwink at August 3, 2006 1:55 PM