I found McGovern's "Words that work: search words versus website words" article interesting.
Choosing the words we use to describe our content can be tricky. We need to use common terms in order to be found by search engines users and to be recognized by people browsing listings of our programs or articles. But there's the tension with also wanting to use the most academically correct terminology. And some terms have conotations we might want to employ or avoid. For instance, vo-tech or vocational-technical education are commonly used terms. But that's not the term used in the field. The Journal of Vocational and Technical Education is now being published as The Journal of Career and Technical Education. Which term do we use? It's important to know the purpose of the page and who the intended audience is. And how strongly the faculty feel about the term.
Writing Link and Heading Text is another good article that came across my Outlook recently.Posted by bullwink at January 23, 2007 10:01 AM