IDEA SELECTION AND PITCH
In order to analyze my final five product ideas, and see which concepts have the most promise going forward, I created a Pugh chart. The following represents what I came up with, based on the categories of Novelty, Feasibility, Marketability, Clear Need and Competitive Advantages, all compared to the "Extend-a-Fender" idea as the benchmark:
From a quick glance at this chart, it seems like the winter product idea with the most promise that I came up with was the "Turn Signal Fender". Based on what I had already come up with in previous blog posts, I would agree with this assessment, as I was very surprised to see that no such product exists on the market today.
FINAL PRODUCT IDEA, NAME, AND SKETCH
Thinking of a clever and catchy product name just might be the hardest part of this process so far. For the purposes of this elevator pitch, I have decided to go with the name "Sender: the signaling bike fender". This name is easy to say, familiar sounding, rhymes with "fender", and will be easy to remember. The hopes are that this name reminds consumers of its two main useful functions; a fender for stopping spray debris, and a turn signal/ bike light combo for safety. Also, I feel like Sender could have an interesting logotype and branding.
The following graphics represent the final sketches I have come up with for this idea:
For my elevator pitch, I wanted to remember to just be real, and tell the potential audience what the key features and advantages of my product idea are, in a casual non-rehearsed way. Here is a quick pitch of my product: