If you haven't experienced viral video yet, you might want to explore by beginning with the Wikipedia entry and by visiting a few of the sites mentioned. The Star Wars kid viral video has already spawned a serious lawsuit. Friends of the student who made a video of himself as Darth Maul with a light saber, uploaded the video as a prank and found themselves in a lawsuit. If you google Star Wars kid, you will find scores of places where this video is available. 15 seconds of fame, whether it's wanted or not seems to be the price of playing with a video camera or a a phone that makes movies.
Actually, if I didn't have to work and it wasn't so beautiful in Minnesota in the spring, I'd spend a bit of time looking at viral videos--they give a fascinating insight into what people think is funny, what they want to share with others, what they think is worth looking at. I wish the rhetoricians of the world would do some content analysis. Anyone else a fan? Have insight into the psychology of this medium?