January 20, 2005

Drug Advertising Link

Thanks to Carrie Link for getting these references from Dr. Paul Pentel's presentation on pharmaceutical advertising to physicians.

* Wazana. JAMA 2000;283:373-380
Review of literature on detailing and gifts

Lurie et al. J Gen Int Med 1990;5:240-243
Twin Cities MD attitudes

Avorn et al. NEJM 1983;308:1457-63
Counter-detailing efficacy

Steinman MA et al. Am J Med 2001;110:551-57
Third party effect

* Dana J and Loewenstein G. JAMA 2003;290:252
Bias is unconscious

Ziegler et al. JAMA 1995;273:1296-1298
Accuracy of detailing information

Wilkes et al. Ann Int Med 1992;116:912-919
Compliance of print ads with FDA regulations

McKinney et al. JAMA 1990;264:1693-1697
The cost of buying a physician

J Gen Int Med 1998;13:151
Patient v. physician attitudes towards gifts

BMJ 2003;326:1163
Pharmaceutical company spending on detailing and CME

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Posted by calv0016 at 6:04 PM