Seasonal Affective Disorder - Product Idea Evaluation
Which products are marketable?
I had already asked my Facebook friends to complete a poll for the third assignment, so I wanted to find a more random assortment of people to complete my survey. This was much harder than I thought. First I made the survey on Survey Monkey. Since I could only have 10 questions, the questions were in this format:
Would you buy this? If so, how much would you pay for it?
Would not buy
I tried using Mechanical Turk, since you can pay small amounts for people to take the survey. It was somewhat confusing and I probably did it wrong, because I looked the next day and it still had zero responses. Then I decided to buy an audience for a dollar per person on Survey Monkey. I figured $15 wasn't too bad. But, the minimum number of people allowed was 50, and $50 was way too much for me.
Finally, I trusted the power of the internet. I put the survey on a Subreddit called SampleSize. I also posted it twice on Yahoo Answers in the Polls & Surveys section, which I think was more effective. I said that while anyone could take it, it was especially helpful if they had seasonal depression or knew someone who had it. The responses were coming in very slowly, and then stopped. At the end of Monday night I was at 5 responses and feeling a little hopeless. However, by Tuesday evening, I had 16...somehow.
My 5 Most Marketable Products (In Order)
1.) Candy with Vitamin D added. People were willing to pay Anywhere between $0.01-$8 for this.
2.) Glowing moldable object which changes colors. Most people were willing to pay $1-$20 for this.
3.) Musical and light up shower head. People were willing to pay between $4-50 dollars for this. 4/15 said they'd buy it and pay $30-$50 for it.
4.) Ice cream with Vitamin D
5.) Fake Sun Light or Lamp
I was surprised and somewhat pleased to see that when I googled my ideas, my sketches from the blog were in the results...sometimes even the first one!
1.) Candy With Vitamin D
1 fluid onces liquid vitamin d = $8.99 (200 IU every 5 drops)
170 pieces of butterscotch candy are $7.20
915 drops in the container
I want a drop for each candy
170 x 5 + 85 = 935
7.20 x 5 = $36 + $3.60 = $39.60 + 9.00 = $48.60
so ROUGHLY$50 for 920 pieces of candy, which means it would be $5 to manufacture this much. Let's say I sold a bag of 100 at a time, I could make it for about 50 cents. This is lower than what I could charge, so these could generate a profit.
Related Patent: Methods and compounds for vitamin D therapy
"A method for lowering or maintaining lowered serum parathyroid hormone in human patients including administering to said patients an effective amount of 1,25-dihydroxyvitamin D.sub.2..."
2.) Glowing moldable object. Light inside that changes colors.
I have no idea what material to use for this, so it isn't too feasible at the moment.
Related Patent: Color shifting film glitter
"Glitter, at least a portion of which comprises color shifting film. The glitter is useful in any of a variety of ways, including in loose form, attached to the surface of a substrate, in a dispersible combination, or present in a matrix material ranging, for example, from liquids, such as water and alcohols, to gels, such as silicone and glycerol, to hard, rigid materials such as plastics, particle board, and fiberglass. Examples of other matrix materials include putties or molding clays, rubbers, and adhesives."
3.) Light Up & Musical Shower Head
+$20 LED light
$220 /10 = $22 manufacture. This is less than some people are willing to pay for it, so it could potentially generate a profit.
Related Patent: Toilet Light
"Devices, apparatus, and methods of using a solar powered, battery operated, light sensitive toilet seat LED (light emitting diode) lid light device that removably clamps to an edge of the outside toilet seat lid. A solar panel is visible on outside of toilet seat is used to recharge a battery in the device. The underside of device contains the secured battery, circuit board, mercury switch and photocell. When the lid and device are in upright position the mercury switch closes. The photocell senses absence of light and the LED light illuminates the toilet bowl and surrounding area."
4.) Ice Cream with Vitamin D
Let's say 48 fl oz of ice cream is $5.00.
A scoop is 1/2 cup, which is 4 fl oz. That means there's 12 scoops in the tub. A typical bowl probably has about 4 scoops of ice cream in it. I want no more than 800 IU of Vitamin D in 4 scoops. There's 2000 IU in 5 drops. If each drop has 400 IU, I want a half a drop per scoop. I want 6 drops per 48 fl oz of ice cream. There's 915 drops per container. 915/6 = 152.5 tubs of ice cream x $5.00 = $762.50 + $9 for Vitamin D = $771.5 for 152.5 tubs. $5.06 for 1 tub. The Vitamin D adds about 6 cents cost. 5.06/10 = $0.51 to manufacture, which is much less than what I could charge, so I could generate profit.
Related Patent: Vitamin D Deficiencies
"Methods for determining the amount of vitamin D compounds in a sample are provided. The methods can employ LC-MS/MS techniques and optionally the use of deuterated internal standards. Methods for diagnosing vitamin D deficiencies are also provided."
5.) Sun Light and/or Lamp
Clear heat lamp = $5 for 250W
$200 for a light therapy lamp
Maybe $5 to add the sun shape
$21 to manufacture
Related Patent: Lighting system for use in light therapy
"A method and device for light color therapy, which is a method for simultaneously exposing specific surface regions of the human body to light of specific but possibly different frequencies, temporal characteristics and polarization. The device is constructed to match anatomical details of the human body such as to apply the simultaneous local light exposures to the desired body regions and to compensate for possible movement of the head, thereby minimizing the time required for a single treatment."