ZOMG! It's 09-09-09, Beatles Day. Forty years after they recorded their last album, baby boomers are still trying to wrest control of popular culture by reminding us yet again that the Beatles were the. Greatest. Band. Ever! The Beatles were so great in fact they are giving us the opportunity to buy their albums yet again for only $200 (in stereo or mono). Oh and you younger kids who like to play video games instead of sitting on a bean bag chair, headphones on, listening to Abbey Road, here's a $249.00 video game where you can play Beatles songs too!!!! I'm surprised all the Beatles songs weren't released in Muzak form for Grandma, A Kidz Bop set for those too small for video games, and their catalog re-interpreted by Garth Brooks and Carrie Underwood for Country Music fans. Come on, where's the cross marketing people!
Now don't get me wrong, I like the Beatles just as much as the next guy. I've got most of their songs on the I-pod, I watched a bunch of stuff on VH-1 this past week, heck I even like that movie Across the Universe. They were a great band that basically created youth culture and the standard 2 guitars, bass, and drum set-up that most band still adhere too. Yes, they were great, baby boomers are Gods because they existed while they were growing up, and everyone else will never be as cool because they weren't there.
I guess for me, 40 years later, I'm done with it all. I don't need to buy their albums yet again. I don't need to read yet again, why the Beatles broke up in the pages of Rolling Stone, how creative George Martin was, and the importance of the Number 9 in Beatles lore. We've gone over all that we get it, lets move on already. Besides save something for the 50 year anniversaries that are coming up in the next decade. Also has an album aged any worse than Sgt
Preston's Pepper's Lonely Hearts Club Band? Beside's the goofy costumes, there are only about 4 songs that really hold up 42 years later.
I guess marketers are trying to re-create that time when everybody (and when I say everybody I mean popular youth culture) all liked the same thing. The story is that when Sgt.
Prestons Peppers came out, you could walk down the street and hear it from every window. Now days musical tastes are so stratified and divided into a specific niche or genre, that we've lost that community aspect that popular music used to bring. Does anyone even know what's in the top 10 these days? I just wish instead of bringing up some re-treads, as great as they were, that the music industry would embrace a new act or two that could move us much like the Beatles did 5 decades ago.