General Mills announced yesterday that it was reducing the amount of sugar in its most popular cereals that are marketed to kids under 12 years old. Once implemented, these cereals will have less than 10 grams of sugar per serving. As my kid eats Cinnamon Toast Crunch by the bucket, I am very happy with this decision and think this is another sign that consumers are taking a closer look at what they are eating and putting into their bodies.
However I was amused by information from the story:
Boo Berry or Franken Berry, which have 12 grams of sugar per serving, aren't included because they aren't advertised on TV shows marketed to those under 12. Nor does the reduction cover Chocolate Lucky Charms, which is 43 percent sugar by weight, down from 50 percent two years ago.
First if Boo Berry and Franken Berry aren't marketed to those under 12, who's buying the stuff? Are there hipster-like 20-somethings who eat Boo Berry to be ironic? Do goth chicks eat Frankenberry as part of their lifestyle? Also Chocolate Lucky Charms? I didn't know it existed but it sounds disgusting. But 43 percent of its weight is sugar? And that is down by 14 percent from 2 years ago? Wholly crap I wonder if you get a free insulin shot with every box of Chocolate Lucky Charms. Some pharma company should look into the cross marketing possibilities - they could lock up the pre-diabetes segment of the population at an early age of their soon to be shortened life.