We've talked a lot about how research pertains to marketing and business but I would like to take a moment to talk about how it relates to health and the nations highest revenue generating sport. Concussions have been the biggest black eye to the NFL recently as 3,400 former players have no sued the league over putting player health at risk in order to gain revenue. Recently, the NFL donated $30 million to research of concussions and its affect on not only players but all people. The importance of health research for the business in football is pivotal because if the NFL would have simply turned a blind eye to the matter they would have had a PR nightmare and a possible end to football as we know it. People's health and mental health is important and should not be ignored and I commend the NFL for going in the right direction on this one.