Social Media in Plain English

http://www.youtube.com/watch?v=MpIOClX1jPE

This youtube video offers insight in how social media research has become useful for marketers. It uses the metaphor of ice cream throughout but offers three reasons why social media works:

1. Products get better because producers learn what consumers want more easily
2. Consumer insight is cheaper to get vs. costly advertising.
3. Social media allows for consumers to find want they want more easily.

This research is basic but very important in understanding social media.