Commercials these days
ok i've been watching tv lately... you know only for educational purposes... and i've really noticed that advertisers are begining to think that we are smart now and not just mindless tv watching machines. the commercials are very intelligent and have a lot of hidden meaning. they also use commercials like a story line and we're expected to have remembered their earlier commercials. such as the easy button ones, now they're much more vague and we're all in on the big inside joke. i think this is all very interesting from how far advertisements have come and viewers in general too.