University of Minnesota
Driven to Discover



 

Career Services Site

Students

Career of the Week- Public Relation Specialist


Public relations specialists--also referred to as communications specialists and media specialists, among other titles--serve as advocates seeking to build and maintain positive relationships with the public. Public relations specialists handle organizational functions, such as media, community, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. Examples of tasks that a public relations specialist is responsible for include managing community and media functions, consumer relations, and conflict resolution.

According to Bureau of Labor Statistics , Median annual wages for salaried public relations specialists were $51,280 in May 2008. The middle 50 percent earned between $38,400 and $71,670; the lowest 10 percent earned less than $30,140, and the top 10 percent earned more than $97,910.

Employers prefer to hire job candidates who have college degrees and some experience. Many who enter this field have majored in public relations, journalism, communications, advertising and marketing. Their experience generally comes from internships. Work in a field related to the employer's industry is also helpful.


Potential Employers

Ogilvy Public Relations Worldwide
Ketchum Public Relations
NATIONAL Public Relations


Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

College of Education & Human Development
cehd@umn.edu | 612-626-9252 | 104 Burton Hall, 178 Pillsbury Dr SE, Minneapolis, MN 55455

© 2011 Regents of the University of Minnesota. All rights reserved.
The University of Minnesota is an equal opportunity educator and employer.