Market and survey researchers gather information about what people think. They are also called market research analysts. They help companies understand what types of products people want, who will buy them and at what price. Market research analysts have the freedom to devise the methods and procedures for obtaining the data they need. They also get to help develop advertising brochures and commercials, sales plans and product promotions.

Market and survey researchers enjoy the benefits of structured work schedules. They are able to work alone when writing reports and preparing presentations, however they are still able to work as part of a research team. They may also have frequent contact with the public depending on how they are designing their research. They can choose their level of contact with others in ways such as choosing to administer a survey or interviews.

The Business and Marketing degree from the U of M is a great degree if you are considering this career. Employment in this field is expected to grow much faster than average.

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