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Upper Midwest Higher Education Recruitment Consortium: Social Media Internship



HERC Overview

The Upper Midwest Higher Education Recruitment Consortium (UMW HERC) represents more than 50 colleges and universities in Minnesota and Wisconsin that are committed to enhancing diversity and dual-career hiring. HERC supports its member institutions by sponsoring a collective Web site that features position announcements and recruiting resources, national and regional marketing initiatives, diversity partnerships, networking forums, and discount services.

Internship Rationale

Colleges and universities are increasing their social media presence in order to connect with and provide resources to prospective faculty and staff. In response, UMW HERC has developed its own Flickr site, LinkedIn groups, Twitter feed, YouTube channel, and Wikipedia entry. However, HERC must continue to investigate ways to innovate within the social media realm. HERC is seeking an intern who will assist the organization in identifying ways to pinpoint and communicate with its target audience through social media. The intern will help increase HERC's visibility to current and prospective HERC users.

Intern Responsibilities

HERC's social media intern will work with HERC's director and other HERC representatives during the Spring 2012 academic term. It is anticipated that the internship will require 5 hours of work per week (schedule flexible). The work will be completed off-site with regular telephone and occasional in-person meetings with the HERC director at the HERC office, 200 Donhowe, University of Minnesota, 319 15th Ave. S.E., Minneapolis. The intern will be expected to use her/his own computer when working outside the HERC office. This is an unpaid internship, but the HERC director is willing to coordinate with the intern to receive academic credit for the experience. It will be the intern's responsibility to seek credit for the internship.

The intern, depending on the timing of the internship, will be responsible for:

• Developing HERC's Twitter follower base
• Assisting members in posting Tweets to HERC's home page (e.g., articles, announcements, job openings) and Tweeting items from the HERC office
• Identifying and informing HERC members of relevant higher education and recruitment and retention blogs and resources
• Investigating resources for enhancing the job-seeker section on HERC's home page
• Posting HERC position announcements to HERC's affiliated LinkedIn groups
• Researching effective designs for Web site resource pages and then working with the Web Site Committee and technology provider to redesign HERC's resource pages
• Assisting the chairperson of HERC's Web Site Committee with projects related to the site's effectiveness (e.g., usability testing, resource feedback)
• Identifying and posting institutional videos to HERC's YouTube Channel
• Updating UMW HERC's Wikipedia entry
• Researching options for social networking advertising
• Using social networking sites to help promote the organization
• Performing additional tasks generated by HERC's social media efforts

Intern Qualifications

The person serving as the HERC intern will be/have:

• an undergraduate or graduate student at a current HERC member institution
• an experienced and active user of social media
• self-motivated and outgoing
• able to work independently
• strong Internet investigative skills
• good written and verbal communication skills
• view the internship as an opportunity to learn more about social networking as a organizational and marketing tool
• possess experience and skills related to the above mentioned responsibilities

Application Instructions

For additional information about the internship, contact:

Dr. Mary Everley, Director
Upper Midwest Higher Education Recruitment Consortium

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