Career of the Week- Advertising Sales
Have you ever considered what it would be like to work at a TV or radio station? Are you wondering how you can use your degree to connect with companies on the cutting edge of media? Then a career in Advertising Sales might be for you!
Advertising salespeople work with businesses to sell advertising time on a television or radio station. Depending on the size of the company and the timing of the ad, costs can reach into the millions of dollars! The salesperson works with business to convince them that the investment is worth the cost.
In a day, the salesperson could have breakfast with a potential client, renegotiate a contract with a business he or she has been working with for years, develop an advertisement for a company, travel to an organization to provide a proof of a print ad, and follow up with current clients to ensure their satisfaction.
Good communication skills are valuable to this role, as networking and developing relationships is required. It is also important to stay current with market trends and the needs of customers, in order to ensure the highest value for a potential client.
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